Canon brings forth the world's new standards, and pioneer new fields of image production. Every since Canon started developing lenses for the television industry, it has been supplying lenses fit to mark new standards for the ever growing industry. Canon has also been recognized for its development of products with epoch making specifications, which challenge and open new fields of image production. The newly developed J33a X 11B/PH33ax 8.5B IAS are sure to be recognized as another one of Canon's epoch making lenses, full with the frontier spirit to open another field of image production.